WWF and the Lady's Slipper Orchid
The World Wide Fund for Nature (WWF) is an international non-governmental organization founded on April 29, 1961, and is working on issues regarding the conservation, research and restoration of the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. It is the world's largest conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects. WWF is a foundation, in 2010 deriving 57% of funding from individuals and bequests, 17% from government sources (such as the World Bank, DFID, USAID) and 11% from corporations.
The lady's slipper orchid is Britain's rarest and most impressive orchid. The exotic looking flowers have claret petals that frame a beautiful bright yellow pouch. The specific name calceolus derives from the Latin for 'shoe', and like the English name of this orchid, refers to the slipper-like appearance of the pouch. Each stem usually supports one or two flowers, but rarely three. The leaves have obvious nerves along their length and are mid-green in colour.